Integrated Marketing Communications Case Study

Are you burdened with your universities assignments related to the marketing communication case study? Are you searching for a trusted platform to seek MBA Integrated Marketing Communications Case Study? Well! Your search ends here. The primary focus of this topic is to analyze the central role played by marketing communication in the business environment. Integrated marketing communications is a marketing approach used by organizations to attain the objectives of their marketing campaign through effective integration and coordination of different marketing tools and sources.

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Integrated Marketing Communications Case Study Writing For MBA Students


Integrated marketing communications is a medium through which organizations send messages about their products and services to promote their brands and sell their products in the market. In order to cater to their objectives and goals, organizations make sure that the consumers are persuaded enough to purchase their products. It has been developed mainly to address the need for businesses to offer consumers more than just standard advertising. Most organizations have a separate department for handling integrated marketing communication. Students learning integrated marketing communications are taught about numerous strategies and methods to earn audiences.

Different aspects of integrated marketing communication

IMC (Integrated Marketing Communication) is a systematic and strategic planning procedure that organizations use to plan, develop, execute, and evaluate brand communication programs with customers, employees, prospects, and other internal and external audiences. According to our Marketing communication case study experts, the primary objectives or goals of IMC are to generate financial returns and build long-term brand value.

Advertising: In recent times, it is the best form of marketing that organizations use to encourage and persuade the audience. Advertisement can be defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is viewed through various traditional media, including mass media such as television commercials, magazines, newspapers, radio advertisements, outdoor advertising, and direct mail, while new media such as websites, text messages, and blogs. With the help of advertising, organizations can increase their market share and sales.

Direct marketing: It defines the use of direct communication channels to reach and deliver goods and services to the consumers without the help of a marketing middleman. Mobiles marketing, telemarketing, direct mail, and face-to-face marketing are types of direct marketing. Direct mail marketing is easy to track that allows a company to easily maintain its return on investment.

Sales promotion: It is a collection of incentive tools that are designed by the business firm to stimulate the greater or quicker purchase of a product or service by consumers or traders. Sales promotion increases the sales of a company and assists market sales in achieving sales targets. Through efficient and effective sales promotion, organizations can enhance their profitability and productivity in a very short span of time. It is short-term beneficial, so it cannot give the profit on a long-term basis.

Personal selling: It is the marketing activity where a salesperson sells a product, service, or solution to a client personally. Through personal selling, an organization gets immediate feedback from the customers that assist in improving the product or service. It creates an opportunity to build a strong relationship with the customers.

Public relations: The motive of public relations is to persuade the investors, public, employees, partners, and other stakeholders to maintain a certain point of view. It promotes the image of the organization in the global business environment. It grants consumers a reason to buy a product. With the help of public relations, business organizations can build a strong relationship with customers that will ascend profit, sales, and market share of the company.

Integrated Marketing Communications Case Study Assignment


Integrated marketing communication utilizes the marketing and management tools to promote brand awareness among the potential consumers, which states that some image of the product gets created in their minds that assist them in making the purchase decision. Marketing communication consists of sales promotion, advertising, direct marketing, interactive marketing, events and experiences, word-of-mouth marketing, personal selling, and public relations and publicity, etc. These communicational marketing tools are collectively known as marketing communication mix.

Why Integrated Marketing Communications Case Study Assignment Is Given To Students?


Integrated marketing communication is relatively more a new marketing subject which is now preferred by many students all over Australia. However, many sub-fields in it are difficult for students to learn for academic excellence. And to write a case study on IMC is not everyone’s cup of tea. To achieve the core purpose of developing a sustainable brand and attain marketing campaign objectives, integrated marketing communication case study help has the 4Cs that includes:

  • Coherence is the requirement for the logical connection and communication of all information across all channels.
  • Continuity is the requirement for the messages to have connectivity and be consistent over time.
  • Consistency requires the messages or information to be supported and reinforced across many channels like Twitter, newsletters, email ads, etc.
  • Complementary requires the overall communication effort to be executed to complement each other to create a strong message for easily reaching the target audience.

Integrated marketing assignment help also includes the marketing mix and the 4 Ps, which are essential in marketing.

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